As in marketing, a clinic's data has to follow a set of rules.
What is Schema Markup?
Schema markup is structured data you add to your website's code. It tells search engines and AI systems exactly what your content means.
Without schema
Without schema AI guesses. Often wrong — or skips you entirely.
With schema
With schema AI knows your clinic, doctors, services, and location. It can recommend you.
Example Patient asks: "best aesthetic clinic in Tallinn" → With schema: your clinic, your doctor, your procedure. → Without: your competitor.
My clients are already cited in AI answers
15 years of experience across clinics, healthcare and beauty businesses.
I help clinics and brands shape an authentic, recognisable message and now I help that message get recognised by AI.
Who is this for?
Why clinics need schema
Patients are increasingly asking AI for recommendations. If your clinic's data isn't structured, AI can't recommend you.
AI answers are replacing search results
Claude, ChatGPT, and Gemini summarise answers directly. If your clinic isn't in the structured data they can parse, you don't appear.
Medical content needs extra trust signals
Healthcare is a YMYL (Your Money or Your Life) category. AI systems weigh credibility higher — physician credentials, procedure specifics, and clinic certifications in schema signal trustworthiness to AI systems that prioritise patient safety.
Competitors are already doing it
The top-performing healthcare brands have comprehensive schema. Without it, you're invisible while competitors get cited.
It compounds over time
Each piece of correctly structured content builds your clinic's knowledge graph in AI systems. The earlier you start, the stronger your AI presence becomes.
Schema built for healthcare, not templates
Some clinics already have schema in place, but without healthcare-specific knowledge, the layers AI actually relies on are often missing. That's why I specialise exclusively in structured data for healthcare.
Medical vocabulary mapping
Credential & trust markup
Service-level detail
Regulatory compliance built in
Multi-location support
Extend it in-house
Get your clinic AI-ready
Schema markup is the foundation of AI visibility. Without it, nothing else works. Start here.