Adweek
Dove Drops Nostalgic Y2K Remix of ‘Don’t Cha’ for the Grammys
Dove has begun connecting with customers on a different wavelength: music.
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People still prefer real humans.
Hype courses hide costs.
AI avatar creation is having a moment. You can now “create yourself” without a camera, without makeup, without even being present. Platforms…
Fear based marketingIs “ageless” skin even possible… or it is just a promise that can’t be fulfilled?
Luxury marketingLuxury today is no longer defined by just high costs or exclusivity. Instead, it’s being redefined as something more meaningful: creating value through experiences that delight & lift the human spirit.
MarketingFor decades, marketers have relied on the traditional consumer funnel: a linear path where consumers move from awareness to action. But Gen Z isn’t following that model.