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Digital Trust: What Changed with AI

TWA Health

For decades digital trust was built on familiar signals: verified websites, SSL locks, privacy policies and brand reputation. But the rise of generative AI has redrawn the map. Suddenly, the internet is full of voices that sound human, information that seems official and faces that were never real.

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NEWS: HEALTHCARE, MARKETING & INNOVATION

Healthcare Insights & Analysis

<p><span>The myth of ageless skin</span></p>Fear based marketing

The myth of ageless skin

Is “ageless” skin even possible… or it is just a promise that can’t be fulfilled?

Read Full Article7 months ago
<p><span>Redefining luxury</span></p>Luxury marketing

Redefining luxury

Luxury today is no longer defined by just high costs or exclusivity. Instead, it’s being redefined as something more meaningful: creating value through experiences that delight & lift the human spirit.

Read Full Article7 months ago
<p><span>Gen Z broke the marketing funnel - here’s what that means for brands</span></p>Marketing

Gen Z broke the marketing funnel - here’s what that means for brands

For decades, marketers have relied on the traditional consumer funnel: a linear path where consumers move from awareness to action. But Gen Z isn’t following that model.

Read Full Article7 months ago
<p>Beauty clinics and studios: do all sound similar?</p>Marketing

Beauty clinics and studios: do all sound similar?

So you’re running a beauty clinic. Cool! You offer facials, lasers, injections - guess what? So does every other clinic out there.&nbsp;But here’s the secret…

Read Full Article7 months ago
<p><strong><em>Nostalgia Marketing </em></strong></p>Marketing

Nostalgia Marketing

This post outlines how to apply nostalgia marketing in sectors such as wellness, aesthetic medicine and beauty. Nostalgia marketing serves as a powerful tool to create a deep connection with your audience. It’s not about reminding the past… it’s about finding ways to connect and create emotional bonds.

Read Full Article7 months ago
<h1>Separating True Research from Marketing Hype</h1>Marketing

Separating True Research from Marketing Hype

In theory scientific studies aim to uncover truths through careful, unbiased methods.In practice marketing can often sneak into the process, bending data to highlight what sells, not what’s most accurate.

Read Full Article7 months ago